Referral Marketing Done Right: Pro Tips For Law Firms And Individual Lawyers

Petro Krasnomovets
By Petro Krasnomovets,
11th February |
25

Referral marketing is an integral way of promoting a legal business through continuously proving one’s worth, skill, and domain authority. But is it possible to dive deeper and reap more rewards without relying on word of mouth alone?

At its core, referral marketing is all about enabling and encouraging an existing pool of clients to promote your business to their friends, peers, or relatives. 

Most marketers and legal professionals view it as an opportunity that’s limited to word of mouth only. Ace your job, leave a lasting impact on the client, and new opportunities will come knocking at your door. Right?

Well, while this statement is technically correct, there are always more ways to skin a cat. 

Take a look at your marketing newsletter for example. It is, indeed, one of the most important and potent tools in your marketing arsenal. 

For starters, a newsletter reminds people about you. If done correctly, it also illustrates your skills and experience. And it also shows how you or your firm have grown over time. 

The only downside? You can’t use your newsletter more than once a month, otherwise, people will simply unsubscribe from your list and you’ll lose touch with them forever. 

OK, maybe I am being a bit dramatic, but the option is always there for them.

If only there was a way to keep people posted at all times without irritating the heck out of them?

Oh, wait…

Social media

Be it Twitter, Facebook, Instagram, or even TikTok, social media has been a staple of our daily lives for more than a decade now. 

In addition to being a huge part of our lives, social media has become a prominent instrument for self-promotion. A single tweet going viral can bring in much more revenue in the long run than a year-long content marketing campaign.

The thing is: social media content very rarely goes viral. But it can be quite consistent. 

And, more importantly, it can continuously:

  • Remind people about you
  • In a regular and timely fashion
  • While showing that you care about their concerns
  • And are able to add value continuously

Take a look at @lawyerkelly for an example. 

@lawyerkelly

#maritalstandard #familylaw #divorcelawyer #divorceattorney #divorcetips #childsupport #spousalsupport

♬ Bad Infomercial (Long) – Mashcroft

A single post shows her experience and expertise in her domain – she is a divorce attorney. Moreover, the post offers some helpful information they may have not considered while also providing entertaining value. This type of content is the reason why people stick with Kelly and it’s also the reason new clients approach her in what’s arguably the most difficult time of their lives. 

Think about new and entertaining ways you can add value on a daily basis, convert your ideas into social media content, maintain a regular posting schedule, and boom: you’ve got your referral marketing all figured out.